Most businesses are facing more and more competition and a decrease in customer loyalty. It is crucial to have a clearly defined competitive advantage and to continue to grow it. The stronger your competitive advantage the more valuable your business. The biggest advantage to a growing competitive business is that it protects owners from fatigue.
Businesses struggling to compete without their own unique value are expensive to run and often unprofitable. Potential customers are constantly bombarded with messages but without a clear competitive advantage you’re wasting marketing dollars and hindering your sales efforts. Successful marketing efforts and consistent revenue performance depend on standing out from the competition in your team, product offering and how you go to market.
A growing business that is competitive in the market place gives you as the owner the best opportunity to enjoy the financial rewards you desire and the freedom you long for. It also gives your business increased desirability if you ever decide to sell.
Here is what we will cover in our next Building Business Value Meeting:
- Leveraging your strengths to stand out from the competition.
- How to maximize your greatest assets - your team.
- How to develop your competitive advantage.
- How to protect your competitive advantage.
About the Presenter
Robert Upton is the founder of SimpleWorks Business Advisors a consulting company that focuses on building healthy culture and follows a systematic approach to business growth. SimpleWorks focuses on 3 key goals: Build a Great Team, Maximize Business Value, and Reap the Rewards.
Robert also works with Texas Business Buyers, a business brokerage company that connects sellers with buyers for their business. The team has 96% success record in selling healthy businesses they have represented, for 98.5% of asking price.
He has owned 3 small businesses and has management and sales background in real estate, B2B service companies, and nonprofit. He has consulted businesses from a large variety of industries over the last decade.
Registration is $5 and includes breakfast!